To brand or not to brand; it’s a very good question. No, we’re not discussing a soliloquy from Shakespeare, but an important decision that family businesses must make when strategizing for the future. Being the economic powerhouse they are, it makes good financial sense that family businesses wouldn’t leave something as critical as their business branding to chance.
First Bank’s Center for Family-Owned Businesses held a webinar on Tuesday, February 9, 2021 focused on Sound Strategies for your Family Business: How Buy-Sell Agreements Help Protect your Company’s Future.