2023 Family Business Symposium - Defining Success in Family Businesses

Josh Baron, Senior Lecturer, Harvard Business School and Co-Founder, BanyanGlobal, explores what it means to define success in a family business. In discussion of owner strategy, Baron notes family businesses must establish values and maintain a strong purpose, or "why," to build the framework of defining success for the business. Watch Baron's presentation and his discussion with family business owners on navigating strategy and metrics to define success. 

The Family Business Symposium, presented by First Bank's Center for Family-Owned Businesses, brought together family business owners for a two-day interactive event in Santa Barbara, California, on October 19-20, 2023.