Building a Brand Legacy: Marketing Strategies for Family Businesses

  • First Bank
  • 07/17/2023

Hosted by First Bank's Center for Family-Owned Businesses, family business owners and marketing teams gathered for insights on building a brand legacy. The sessions covered:

  • Insights and Research Findings from First Bank’s 2023 Family Business Survey
  • Why It’s a Good Time to Share Your Family Business Story
  • Tips on How to Build Out Your Story
  • Framework for Leveraging Data You May Already Have
  • Putting it all Together – Ensuring We Get the Family (and everyone else) Singing from the Same Songbook
  • Tools Every Family Business Should Have in their Marketing Toolbox