Financial Education Center

Here's Why Family Businesses Need Branding

The article, “Here’s Why Family Businesses Need Branding,” written by Kimberly Eddleston, Schulze Distinguished Professor of Entrepreneurship, D'Amore-McKim School of Business Northeastern University, and originally published on FamilyBusiness.org, shares that the brand of a family business is more than a logo and marketing elements, but instead it’s the organization’s reputation.

Three Optimistic Findings From First Bank’s 2024 Family Business Survey

To stay apprised of the specific needs and challenges of family businesses, we again commissioned the expert assistance of market research firm MacKenzie Corporation, a second-generation family business in Orange County, California, to conduct our 2024 Family Business Survey. Read more about three optimistic findings from this year's results.

A New Beacon is Illuminating the Path to Success: Employee Satisfaction and Engagement

In the dynamic landscape of family businesses, where tradition meets innovation, leaders are continually adapting to shifting priorities to maintain their competitive edge. As we stride into 2024, it's evident that beyond the perennial focus on sales, marketing, and growth, a new beacon is illuminating the path to success: employee satisfaction and engagement.

Webinar: The Fred Factor: Turning Ordinary Leaders into Extraordinary Leaders

What if you could inspire every person to pursue their best? Mark Sanborn, motivational speaker and author of The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary shares how to create extraordinary workplaces by transforming ordinary acts into remarkable results. Watch the full webinar on demand.

My Father’s Wisdom

The article, “My Father’s Wisdom,” by Mark Sanborn, and originally published on marksanborn.com, gives a personal account of how the author’s father not only provided good advice verbally to him as a child but also supported that advice through his actions. The author shares four specific lessons he learned from his father’s wisdom.

What Is the Fred Factor?

"The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary" details the true story of a seemingly ordinary mail carrier whose approach to work and life has the power to transform the everyday into the extraordinary. Read more about the Fred Factor and Mark Sanborn.