To brand or not to brand; it’s a very good question. No, we’re not discussing a soliloquy from Shakespeare, but an important decision that family businesses must make when strategizing for the future. Being the economic powerhouse they are, it makes good financial sense that family businesses wouldn’t leave something as critical as their business branding to chance.
Michael Kelley (Democrat) and John Hancock (Republican), co-hosts of the popular weekly “Hancock and Kelley” television program on KTVI-Fox 2 and frequent radio hosts on KMOX-AM 1120, covered the national elections and discussed statewide topics for Missouri, Illinois, and California on October 22.