To brand or not to brand; it’s a very good question. No, we’re not discussing a soliloquy from Shakespeare, but an important decision that family businesses must make when strategizing for the future. Being the economic powerhouse they are, it makes good financial sense that family businesses wouldn’t leave something as critical as their business branding to chance.
First Bank Wealth Management, discussed potential changes to the federal tax laws in light of the 2020 election and how wealth plans will cope, especially if there is a shifting tax landscape.