Financial Education Center

Advertising and Publicity Basics for Small-Business Owners

Small-business owners want to strive for the best possible return on investment (ROI) on their marketing dollars, and advertising and publicity are two separate but very important components of a well-rounded marketing communications plan. Advertising refers to paid-for promotions; publicity typically means low- or no-cost news coverage and word-of-mouth promotion of your business.

Retirement Plans for Small Businesses

If you are self-employed or own a small business and you haven't established a retirement savings plan, what are you waiting for? A retirement plan can help you and your employees save for the future.

Will Your Spring Home Improvement Project Make You Money?

The spring season is always a great time to get started on those long overdue home improvement projects in order to get prepared for all of the upcoming warm weather activities. If you’ve made the decision to get started, then you may want to consider the projects and their return on your investment.

Sympathy and Succession: Lessons from History

Author Ken McCracken explores economist and philosopher Adam Smith's thinking on self-interest and sympathy and how to apply it to succession planning.

10 Tips to Green Your Home and Save Money

If you’re a homeowner, chances are you care about protecting the environment – and saving money. Fortunately, there are some things you can do around your house to help you do both.

Financial Planning and Your Retirement

Financial planning is a crucial aspect of managing your finances, particularly when it comes to investments and retirement planning. Creating a financial plan with a trusted professional will not only increase your chances of a successful retirement, but it should also provide clarity and peace-of-mind to live a full and productive life.